Friday 30 August 2013

Like Swimming - Go Buffalo

Single review by

Can we take the DNA of Swedish people and inject it into anyone who ever been part of the Disney club or the Brit School please? Because the formulas that organisations like those have for producing pop records seem to be broken and appear to have accidentally trotted out a load of shite for the past few years. Pop bands in Sweden are great (well, the law of averages says their must be some duffers, but we keep hearing brilliant new talent). Like Swimming are a new band from Stockholm and 'Go Buffalo' follows on from free download 'God Knows' earlier this summer.

Some may call this indiepop, but really it's just plain old pop in terms of genre. Let's not forget that "pop" isn't a dirty word; there have been many stunning pop records, but unfortunately the public make a mess of things and often pick the wrong ones. So, if you'd be so kind, could you point people in the direction of 'Go Buffalo' and Like Swimming in general so they can hear how catchy, radio-ready, irresistible and commercial music can be made in a way that doesn't rely on the same horrible tricks and the same songwriters and producers for every bloody artist. And there's not even the sign of a guest spot from Pitbull. And that's the icing on the cake.

Like Swimming's website

Buy the single

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