Saturday 25 August 2012

2:54 - Sugar

Single review by KevW

The music world has been steadily working itself up into a frenzy about the prospect of a new album from The xx which is now only days away, and as more and more tracks have been unveiled at live shows and online the buzz has reached fever pitch. The release of Coexist will, naturally be accompanied by a large tour of the UK, Europe and the US. It shouldn't (and almost certainly won't) go unnoticed that on some of these dates another band who've received their fair share of critical exposure will be opening for them. Driven by the creative talents of the Thurlow sisters, 2:54's eponymous debut has raked in as much hype as just about any first offering this year, and it won't be out of the question for them to find themselves following in The xx's footsteps and grabbing a spot on the Mercury Music Prize shortlist.

So as their exposure is destined increase even more with these high profile dates, what better way to kick up a little extra interest than with the release of a new single. 'Sugar' is taken from their debut album and it's one of the record's darker and more ominous cuts, it's the sound of black clouds rolling into the sky and forbidding cracks of thunder about to erupt. It all feels rather gothic and best enjoyed at night (or at least with the curtains drawn and probably some shades on too) yet at the same time it's strangely danceable. Have 2:54 invented disco-goth? It's got the funk and it's got the brooding mood, plus it's got a video set in some kind of intense and menacing club with not even a sniff of sunlight. The album may have been out a few months now but 2:54's name will only continue to grow.

2:54's website

Buy the single

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