This one's a bit of a surprise. Brighton's The Beautiful Word have just released new single 'May Not Be Love', a track which will appear on their forthcoming debut album 'Particles'. It's taken them five years to make the album, as their DIY ethics meant money was not so easy to come by, until a slot at last year's T In The Park afforded them studio time. From the beginning you start thinking this is nothing but more twee, folky-type indie. After all, the band describe their sound as "Casio folk-pop", so you're not expecting much from such exhausted fields.
Then all of a sudden they go and spring an irresistible chorus on us and instantly Casio folk-pop sounds like a good idea again. The animated video is also something that's run its course, or so you would think. Everyone's been making them, but they do a decent job of that too. Maybe the five years taken to get to this point means that The Beautiful Word are picking up on trends that are four or five years old. Still, luckily for them, they're very competent at what they do and this single is way more enjoyable than it should be. Perhaps we can expect a touch of progression should they record another album though.
The Beautiful Word's website
Buy the single
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