Tuesday, 2 July 2013

Ghost Loft - So High

Single review by kev@thesoundofconfusion.co.uk

Los Angeles producer/musician Danny Choi looks to have found a way of successfully merging different sounds together to form music that's incredibly universal. You can pick a number of genres for this track and all would fit. Electro, minimalist, synth-pop indie/alternative, soul, alt-pop, ambient, dreampop, in fact almost anything that you can put "-pop" after will fit the bill. As Ghost Loft, Choi has become an in-demand remixer, having done work for Two Door Cinema Club, The Neighbourhood, Icky Blossoms and even The Sound Of Confusion faves The High Wire. He can also count Mark Ronson amongst his fans, but we'll let that one slip. It's his solo work that's most interesting though.

'So High' follows on from the incredibly popular single 'Seconds' and has already repeated the success of that track. It's no wonder really; having a good song is one thing, but knowing what to do with it is another entirely. The production here is a wall of mild sound that gives a minimal feel yet paradoxically makes the song quite rich at the same time. The way the vocals are treated, especially the female backing, makes them sound as though they're drifting in and out of this mist of noise in a ghostly yet welcoming way. We're not aiming for an awful pun or an obvious statement by saying that Ghost Loft has created a song that's quite haunting here, that's simply the way it is. He's already got people queuing up to remix his work, and that no surprise at all.

Ghost Loft's website

Buy the single

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