This article also appears on www.soundsxp.com
At
another point in time, when guitar music was more in vogue, London
quartet Hatcham Social would
surely have broken the top 40 by now. As it stands, with a debut album and
a string of excellent singles (including 'Murder In The Dark',
'Crocodiles' and the superlative 'So So Happy Making') under their
belt, they're still relative unknowns. With a follow up prepped and
ready to go, one hopes they'll reach a wider audience this time
around. And so to the first single from the forthcoming
“guitar-heavy” album
'About Girls':
'Like An Animal' does see a modest change of sound, it's less quirky than
previous releases and the shades of baggy and 80s indie have been
erased. Unfortunately this makes the whole thing rather more
conventional and therefore slightly anonymous. Where in the past
Hatcham Social's sound was stamped with their own hallmarks, they now
seem more ubiquitous. 'Like An Animal' could be by any number of bands. It's
a decent enough track but you can't help but feel it's lacking the
spark that made them so enticing in the first place. Those gold discs
might have to wait a little longer.
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